HSP Direct & RDI
Sunday, March 27th, 2005HSP Direct one of the new direct mail firms for the CRNC has connections to RDI as documented at the CRNC Chatter site. Well things get even worse when you look at HSP Direct’s website:
The Ideal HSP Direct Client:
Your chances for direct mail success increase dramatically if you are an organization that:
* Is passionate about your issue or candidate.
* Already has solid programs in place and needs funding to keep them going.
* Has access to recognizable politicians, celebrities or well-known national figures for signing fund raising letters.
* Has the patience and commitment to build a program.
* Understands that creative license is a MUST in order to give us the freedom we need to create emotional, compelling fund raising appeals that will spur the reader to immediate action.
“Creative license”… “emotional, compelling”… you connect the dots.