Internet and Politics
Thursday, January 25th, 2007From The Hotline
Ringing In The New Cycle
CTBS partner Mindy Finn is credited as a key player in elevating the presence of the GOP online. As ex-Sen. Rick Santorum’s (R-PA) Dir. Of New Media and Technology in 2006. Finn oversaw the campaign’s text messaging initiative targeting women. Although the initiative received “a not surprising, but pleasant response” Finn says the greatest opportunity for campaigns to utilize the technology in ‘08 will be in practical grassroots. Aristotle’s Peter Kelly adds that new inventions, such as the iPhone, will "not change things radically, but will accelerate the adoption" of mobile usage in campaigns.