“We need consistent conservative leadership in Washington,” Pearce says in the ad, according to a script provided by his spokeswoman. “Leadership guided not by the latest opinion polls, but by core conservative New Mexico values.”

In the ad, Pearce argues he has worked to limit government spending, lowered taxes and cracked down on illegal immigrants. He also argues that he has opposed “big government schemes which promised socialized medicine, even for illegal aliens, at taxpayer expense.”

This latter line seems like a swipe at Wilson, an often outspoken moderate who has sparred with the White House on occasion and backs contentious legislation before Congress to expand a popular state-run children’s health care program. Pearce has voted consistently against the bill.

Politico

I think this will be a fun campaign to watch.